Fallas 2024

Description

The Saler Shopping Center starts the fallera agenda with the visit of the Falleras Mayores of Valencia

Like every year, from February 28 to March 19, the Saler Shopping Center celebrates the Fallas with exhibitions of clothing, ninots and traditional goldsmithing
Furthermore, for the second consecutive year, the center has organized a contest in which 5 Fallas commissions will be able to win prizes of up to 1,000 euros.

Las Fallas are the most universal festival in Valencia, declared Intangible Cultural Heritage of Humanity by UNESCO. The Saler Shopping Center, owned by MERLIN Properties, is part of the heart of Valencia and, therefore, also part of its festivals. In this sense, like every year, the Falleras Mayores of Valencia have visited Saler to kick off the Fallas 2024. From yesterday, February 28 until March 19, the shopping center will be filled with music, color, activities and party to celebrate this very Valencian tradition.

In this sense, Saler has once again organized a contest open to all Fallas commissions where the Fallas feeling will be rewarded and a prize of €1,000 in cash will be awarded. Participation will be carried out through Saler's Instagram account, @ccsaler, where Fallas users must comment on the contest publication with the name of their Falla. The one with the most comments will win the coveted prize.

Additionally, in collaboration with the Ruzafa Fallas Group, the shopping center will host an exhibition of children's ninots belonging to this year's 22 Fallas from each commission of the group. Customers will be able to vote for their favorite and award them the special "Wit and Grace" prize. The three ninots with the highest scores will receive cash prizes of €350, €200 and €100, respectively, while the most "funniest" will get €350 that will go directly to their commission.

Since last Friday, February 23, the Saler Shopping Center presents a sample of the Raga Awards Ninots Exhibition, a recognized competition in the Fallas calendar since 1987. Visitors will have the opportunity to explore the XXVII Valencian Clothing Exhibition, paying tribute to the festival and Valencian tradition. The exhibition displays fabrics, costumes, accessories and jewelry from prominent clothing makers and goldsmiths.

Yesterday, Saler inaugurated the fallera agenda with the visit of the Fallera Mayor of Valencia, María Estela Arlandis and the Fallera Mayor Infantil, Marina García Arribas, as well as the Falleras Mayores of the Ruzafa Group. In addition, to facilitate the visit to the Ninot Exhibition, which is located in the Ciutat de les Arts i les Ciències, Saler offers free parking to those who present their same-day ticket at Caja Central or Customer Service. With these actions, the center reaffirms its commitment to Valencian culture and leisure, providing a unique shopping experience and supporting Valencian festivities.

About MERLIN Properties

MERLIN Properties is the largest Spanish real estate company. It is specialized in the acquisition and management of tertiary assets in the Iberian Peninsula, investing mainly in offices, shopping centers, logistics platforms and data centers in the Core and Core Plus segments. In the shopping center market it has 12 assets: Arturo Soria Plaza, TresAguas, X-Madrid and Centro Oeste in Madrid, Arenas de Barcelona in Barcelona, Porto Pi in Mallorca, Larios Centro in Málaga, Saler and La Vital in the Valencian Community , Artea in Bilbao, Marineda City in La Coruña, and Almada Forum in Lisbon. Also under the center division are the commercial spaces of Callao 5 and Plaza de los Cubos in Madrid

Visit www.merlinproperties.com/centros-comerciales/ for more information about the company's shopping centers.

About Saler

With more than 25 years of history, the Saler Shopping Center has established itself as a reference point for family plans, shopping and leisure in the region. After its comprehensive reform and modernization process promoted by MERLIN Properties, Saler is positioned as the urban and avant-garde center with the best commercial offer in Valencia in line with the needs and desires of today's customers. An ambitious project in which more than 25 million euros have been invested, generating about 200 direct jobs and another 300 indirect jobs and creating an additional commercial area of more than 2,000 m2.

The renovated Saler aims to position itself as the nerve center of the social, cultural and recreational offer of València with a totally immersive 360º shopping experience and reinforcing its commitment to users through the incorporation of leading brands in the different retail sectors such as Zara, H&M, Pull and Bear, Mango and Bershka in the fashion sector and McDonald's, Tagliatella and Muerde La Pasta in the restaurant sector.

Visit ccsaler.com for more information about the Saler Shopping Center.