Exhibition "Design Fruits"

Description

Graphic design is much more present in our daily lives than we imagine: in clothes, in hygiene products, in shop signs... even in food!

"Design Fruits" collects 250 tissue papers, 360 labels and 120 wooden boxes with different designs of fruit brands from the fifties to the present.

This exhibition aims to demonstrate to the public the importance of the image and visual identity that surrounds the fruits. Over the years it has been possible to verify that the consumer is not only carried away by the product, but that an original logo makes the difference. Designs from well-known brands such as Delirio, La Esperada, Pirulí or La Fantasia are part of this peculiar sample that invites the viewer to enjoy a journey through time through the graphics of the world of fruit.

You have until September 11 to discover an original universe of fonts and colors at the CCCC with "Design Fruits", one of the exhibitions that are part of the World Design Capital València 2022 programme.