Amstel brings together the five finalist baristas of #SomEsmorzadores

Description

October 28, 10 a.m., Jardines de Viveros

Amstel brings together the five #SomEsmorzadores finalist baristas to choose the best lunch of 2023

The final of the #SomEsmorzadors initiative by Amstel, from the HEINEKEN Spain group, will be held on October 28, at 10 a.m., within the Estrellas Gastro Fest festival in the Jardines de Viveros.

More than 150 Valencian hoteliers have entered the competition, modifying or adding ingredients to traditional recipes. The public has chosen five finalists who, within the framework of the Estrellas GastroFest festival, will prepare their recipes live and defend them before a jury.

The jury is made up of a representative of the hospitality sector, José Gómez, José Gómez, co-owner of the Gómez Group and winner of the Cacau d'Or in 2019; the president of the bakers' union, Juanjo Rausell; a representative of the 'Dones Esmorzadores' collective and the digital community #LaCulturaDelAlmuerzo, Ana Torres; and Paco Ahedo, head of HEINEKEN Spain Events in the Valencian Community. These will be in charge of choosing the winning sandwich that will be announced at the Premis Cacau d'Or.

The event will feature the presence of the bar “A Mos Redó”, “Bar Cassalla”, “Ca Rakel”, “De Dalt” and “K Mariola”, as the five finalists, who have managed to reinvent traditional sandwich recipes such as “ Almussafes, “Chivito” or “Brascada” with innovative combinations.

The final is open to the public who will be able to taste the finalist sandwiches, the most authentic reinventions of l'esmorzar valencià.

To attend the live cooking competition, you must RSVP.

FOR MORE INFORMATION:

Pilar Pérez, Director of Communication HEINEKEN Spain

pilar.perez@heineken.es – 677 40 46 16

Silvia Cabrera, Communication HEINEKEN Spain

silvia.cabrera@heineken.es – 601 00 13 89

Amstel Press Office
blanca.aparisi@gruporcomunicacion.com – 659 002 451

angela.marti@gruporcomunicacion.com – 652 95 85 71

About the HEINEKEN Spain family

At HEINEKEN we create moments of enjoyment that unite us to provide a better world. Belonging to HEINEKEN NV, we are the most international brewery with a secret ingredient: local diversity. With more than 150 years of history, we have 85,000 employees in more than 70 countries, 1,434 of them in Spain, and a portfolio of 300 brands and 80 varieties around the world. We offer big brands such as Heineken®, Cruzcampo, Amstel or El Águila. And others like Desperados, the Ladrón de Manzanas cider, local brands like 18/70 or El Alcázar, and specialties like Guinness®, Paulaner, among others.

At HEINEKEN Spain we have been brewing beers for more than a century, where we currently have four factories in Seville, Madrid, Valencia and Jaén, which produce more than 10 million hectoliters per year, or in other words, more than 10 million beers per year. day. We are Decidedly HEINEKEN with a strong commitment to our social and environmental environment. We make beers with renewable energies with the aim of being net zero emissions in production before 2025, returning to nature the water it lends us and with the aim of reducing our waste as much as possible and maximizing the circularity of our packaging. In addition, we are committed to young talent and support the hospitality industry through our Cruzcampo Foundation and its Hospitality School. At HEINEKEN we recommend responsible consumption of our brands.

More information: www.heinekenespana.es and its Press section. Download graphic material of HEINEKEN and its brands here.

About Amstel 'Made in Valencia'

Amstel is a beer made with 100% barley malt and more than 100 years of brewing tradition. Its relationship with Valencia has been developed for nearly 40 years through modern facilities in Quart de Poblet, as well as its active participation in Valencian culture, society and economy.

The Amstel factory is the only one of a large brand brewery that produces its products in the Valencian Community, producing the equivalent of 1,200 million bees per year and contributing to the creation and maintenance of around 300 direct jobs and around 12,000 indirect jobs. A Km0 brand, with a deep commitment to the territory and its environment

Amstel's link with Valencia also lies in the fact that the Amstel Original recipe is the work of the Valencian brewmaster Rafael Sánchez. Through a procedure known as “late hopping”, he incorporates Perlé hops at the end of the brewing process to intensify both the aroma, flavor and color of the beer. The result is a quality that has brought it recognition in competitions such as the World Beer Awards 2020, where it received the gold medal for Best Beer in Spain in the Lager category.

In 2020, taking advantage of the national renewal of the image of Amstel Original (the interior remains intact because the quality is not touched), the close relationship of this beer with Valencia has been reflected by creating a 'new Valencian image', exclusive for thirds that are distributed in the province. Its design highlights the Valencian origin and character of Amstel.

Along with Amstel Original, 100% barley malt, the Amstel family includes Amstel Radler, with natural lemon juice. Also Amstel Oro, three-course roasted malt beer. It is another recipe from Valencian brewmaster Rafael Sánchez and has been recognized as Best Beer in Spain, this time in the Lager Pilsener category at the World Beer Awards 2020.

The family is completed with Amstel Clásica, Amstel 0.0, Amstel Radler 0.0, Amstel Radler Tostada 0.0 and Amstel Oro 0.0, offering a wide range marked by quality and innovation. More information: