Peso Pluma

Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican musician and singer. Learning to play the guitar during his teens, he developed his craft by writing songs inspired by regional Mexican music.[1]

After achieving moderate success with his first two studio albums, Ah y Qué? (2020) and Efectos Secundarios (2021), Pluma released "El Belicón" in 2022 with Raul Vega, selling 480,000 units and being certified 8× Platinum Latin certification by the RIAA.[2] He followed up his success with the extended play Sembrando and the 5× Platinum Latin-certified controversial duet "Siempre Pendientes" with Luis R Conriquez entering the Billboard Global 200.[2][3]

His collaborations with Natanael Cano, "AMG" and "PRC", became massive hits in the Latin music community after their use on TikTok, both charting on the Billboard Hot 100.[3][4] In April, Pluma and Eslabon Armado made history with "Ella Baila Sola", being the first regional Mexican song to reach the top 10 of the Billboard Hot 100, eventually peaking at number four.[5][6] The commercial growth of the song boosted the popularity of the singer worldwide, simultaneously placing eight songs on the Hot 100 in the week of 29 April 2023, becoming the Mexican act with the most Spanish-language entries in the US.[7][8]

Having a distinct musical style dominated by corridos tumbados (Sinaloa-style sierreño corridos with elements of latin urban music; specifically latin hip hop and reggaeton), Pluma is considered to be a major contributor to the revival of corridos.[9][10] With his crossover appeal, Pluma is the most streamed artist in Mexico.