Presentation V Brands with Values Study: Sustainability in the mirror

Description

In the era of polarization and ecopostureo, both citizens and companies are asking themselves what sustainability truly means and what role it plays in the world we want to build.

To try to resolve that question, we present the conclusions of the new Brands with Values 2024 Study: Sustainability in the mirror. An inspiring event that we will celebrate in Valencia on April 18 to share concerns and chat about positive impact, culture and beauty.

Preliminary agenda

18:30 - 18:45 - Institutional welcome
Mrs. Cristina Moreno Borrás, Regional Secretary of Tourism of the Department of Innovation, Industry, Commerce and Tourism of the Valencian Community.

18:45 - 19:30 - Presentation of the Brands with Values 2024 Study: Sustainability in the mirror
Marta González-Moro, CEO of 21grams and promoter of the Brands with Values movement.

19:30 - 20:00 - Courageous brands, brands with impact
Meeting between local and national companies to address shared challenges in terms of sustainability and impact. Confirmed attendance of:

Antonio Bauzá, Marketing and Communications Director EMEA at Barceló Hotel Group.

Teresa Bayarri, Corporate Communication and Sustainability Executive at Consum.

Luis Navarro Buciega, CEO of Solar Cover.

César Pardo Peinado, General Director of Logopost.

With the moderation of Lorena García Villar, Director of the Club of Responsible and Sustainable Companies of the Valencian Community (CE/R+S).

20:00 - 20:20 - Inspiring conversation: The power of culture, art and words
Jesús Terrés, writer, founding partner of Lobo and director of Guía Hedonista and Marta González-Moro.

20:20 - 20:30 - Closing
With the participation of the Marketing Association of Spain.

20:30 - 21:30 - Music, snacks and meeting with colleagues

(What is networking).

Details